Mobile Advertising Meets A.I.
Lime54 is a technology based mobile performance marketing partner focused on driving user acquisition for advertisers on CPI, CPE and CPA pricing models. We develop a proprietary RTB technology that leverages user data, generating consistent quality customer acquisitions at high volumes through exclusive channels.
Covering 100+ Geos
250K Monthly Installs
Access to 200M Users
Connected to 15 DSPs
Advertisers
Find out why App Advertisers
choose Lime54 for Mobile Acquisition
Customer Success Experts
As an external partner that feels like an internal team, Lime54 mobile experts, veterans in this industry, are here to provide you with fast responses, optimization feedback, industry insights and best practices that will boost your mobile marketing and reach the right users. As a boutique company, we provide ‘business class’ service to a limited amount of app advertisers, on a large scale.
AI Driven Programmatic Direct Buying
As a tech-driven company, we provide you with access to premium direct inventory, DSP’s and leading SDK's. Connected directly to your API - our platform uses machine learning algorithms to match any given campaign with the most engaged spending users, enabling dynamic CPI bidding capabilities by sub source while monitoring KPI’s around the clock.
Targeting
Our targeting modules help you to accurately identify incremental audiences and untapped users most suitable for your acquisition needs. Target users by device, demographic, location, interests, lookalikes, and behavioral data points, all while optimizing towards downstream events for maximum efficiency.
Quality and Brand Protection
Lime54 compliance engine protects your brand and marketing dollars. Our algorithm scores and scans traffic for violations related to re-brokering, ad stacking, click fraud, blacklist placements, adult traffic and more, making sure you are in the driver’s seat.
Transparency
We provide comprehensive transparency reports, enabling you to track exactly where ads have been placed, visibility into campaign spend and pacing, media placements, performance by channel, post-install engagement analysis, data trends, creative analysis, and impression and click analysis.
Technology
How App Advertisers
benefit from Lime54 Technology
Machine Learning Predictive Engine
Lime54 Predict - Leveraging its reach to 10 DSP’s and 5 different SDK’s through programmatic integrations, Lime54 optimization engine intelligently slices and dices audiences, forecasting those that yield best performance goals. Our machine learning based optimization engine makes probabilistic connections to match the most relevant supply channels for our app advertisers based on demographics, geolocation, and other post-install metrics to maximize your ROI.
Post Install Analyzer
Lime54 Analyze - Apart from the standard CTR and CR Optimizations, our technology optimizes post-install metrics such as engagement, LTV, retention rates, purchases etc making sure each campaign’s KPI is met. All post install metrics are analyzed and fed continuously to our media buying platform to improve KPI’s. Profiles are saved for your next campaigns with us.
Quality Assurance
Lime54 Dome - Quality and transparency are being monitored by our quality engine, while it closely inspects every transaction with our proprietary quality assurance suite, eliminating fraud and compliance issues. The quality engine optimizes for budgets and run rates, helps stop loss and minimizes human errors. A team of skilled Dev-Ops provides a 24/7 NOC service for our top clients.
Partners
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